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<h2>Intro to Project Management Tools</h2><p>Creative projects need to be managed just as much as tech or industrial projects do; sometimes even more. Due to this, project management tools can often seem difficult to pick up or master. Thankfully there are plenty of low barrier tools that can be used and are often free to acquire. After all, video production is quite expensive already. Why make it worse? Here are the tools Accentrik Productions uses for project management.</p><figure id="figure-hmdn9jf29bmcj5pg5h"><img id="hmdn9jf29bmcj5pg5h" src="https://media.gettyimages.com/id/2158398361/photo/task-process-fast-change-concept-agile-project-management-software-integration-development.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KB_UeaQ3MDBRq8eio2aBkFv8Zr9fqz_Xa2pndoR3oFE=" alt="project management tools" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2158398361/photo/task-process-fast-change-concept-agile-project-management-software-integration-development.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KB_UeaQ3MDBRq8eio2aBkFv8Zr9fqz_Xa2pndoR3oFE=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Google: It's everywhere</h2><p>You already use Gmail so why not utilize the other apps that come in the Google Suite. Docs is for writing scripts and rundowns, Sheets acts as an Excel copy and Drive stores everything. You can even use Slides for storyboards or chracter development. The best part is that storage is shared among all apps so if you're paying for increased email storage, that storage capacity is applied to all the other apps. A little known fact is that items "Shared" with you on Google don't add to your storage capacity either. I often spread content between my personal and professional accounts to add even more storage capacity. Plus, many other apps or websites use Google accounts to log into them, so your email address is all you need.</p><p><br data-mce-bogus="1"></p><figure id="figure-0qrguznermcj5pg5h" class=""><img id="0qrguznermcj5pg5h" src="https://media.gettyimages.com/id/1343323731/photo/business-team-diversity-solution.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KnYlxlX69yeaPM-vnFcK9wBNVgcGNpA77wpBr25Rnis=" alt="creative team collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/1343323731/photo/business-team-diversity-solution.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KnYlxlX69yeaPM-vnFcK9wBNVgcGNpA77wpBr25Rnis=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Notion: Visualize Your Workflow</h2><p>People often debate Trello versus Notion. Notion works better on the free system than Trello and is more visually oriented so it often works better as a management tool. The best part is that AI systems can generate content specifically for Notion templates. Gemini and ChatGPT have specifically mentioned Notion as a management tool. If AI is reccommending a management software, then it would know best right. Notion does act like its own suite, so one log in allows multiple members to see changes and make updates. Notion can also be integrated into Gmail as well so you will always be notified when something happens.&nbsp;</p><figure id="figure-fa2iv269itmcj5pg5h" class=""><img id="fa2iv269itmcj5pg5h" src="https://media.gettyimages.com/id/2200128716/photo/ai-powers-big-data-analysis-and-automation-workflows-showcasing-neural-networks-and-data.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=jHsLIgpAOxKQ6mBlb4rEoGxZsBaFQqL7HyBg0lAk8J8=" alt="workflow visualization" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2200128716/photo/ai-powers-big-data-analysis-and-automation-workflows-showcasing-neural-networks-and-data.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=jHsLIgpAOxKQ6mBlb4rEoGxZsBaFQqL7HyBg0lAk8J8=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>adobe: you're already using it</h2><p>Adobe may be a creative suite but it also acts as a portfolio in itself. Plus, everytime you make an Illustrator/InDesign/Photoshop file, you have the ability to create is as a PDF. PDF's open through Adobe! Behance is also a portfolio for static images and when editing, Audition can be integrated into Premiere and After Effects can integrated into Premiere both ways. This is a Google situation as if you're already paying for Adobe products, you might as well use every advantage it gives you. In a somewhat counterpoint, Adobe accounts are single user only, so if you desire some boundaries and privacy then Adobe can provide that for you. </p><h2>Conclusion: Choosing the Right Tool</h2><p>You're free to use whichever service you want, but you can use one or many. The key to successful management is communication. If you don't share events or updates properly or don't talk effectively, then it doesn't matter what you use. You will still be subject to the personalities and behaviors of your client and crew. Selecting the right project management tool depends on your team’s specific needs and workflow preferences. You may need to use multiple tools exclusively for one person or for everyone. One of the things you should consider though, is using AI. Whether it is for creative or logistical purposes, it would be best to use it to save a significant amount of time.</p><figure id="figure-zbl5e4z5r4mcj5pg5h"><img id="zbl5e4z5r4mcj5pg5h" src="https://media.gettyimages.com/id/2162383464/photo/top-view-of-a-a-heart-shape-of-people-showing-unity-and-teamwork.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Le_PTcvir-ParALpAqBjJnnbqaySp1zzgFdwCLH2aH4=" alt="team success" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2162383464/photo/top-view-of-a-a-heart-shape-of-people-showing-unity-and-teamwork.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Le_PTcvir-ParALpAqBjJnnbqaySp1zzgFdwCLH2aH4=" data-mce-style="aspect-ratio: 16/9;"></figure>

Project Management Tools for Creatives

<h2>Understanding Video Production Services</h2>
<p>Video production services have become increasingly essential for businesses looking to enhance their content marketing strategies. From corporate videos to promotional clips, these services offer a wide array of options to cater to different needs. But if you're new to the world of video production, you might have some questions. In this post, we’ll address some of the most frequently asked questions about video production services.</p>

<figure id="figure-zddpsw5gsbmbp5gy0v"><img id="zddpsw5gsbmbp5gy0v" src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&s=2048x2048&w=0&k=20&c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" alt="video production" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>What Are Video Production Services?</h3>
<p>Video production services encompass everything involved in creating a video, from the initial concept to the final cut. This includes scripting, filming, editing, and sometimes distributing the content. These services are often provided by specialized companies or freelance professionals who have expertise in crafting engaging visual content.</p>

<p>Many businesses choose video production services to create high-quality videos that can be used for marketing, training, or internal communication purposes. A professional touch ensures that the final product is polished and effective in delivering the intended message.</p>

<h3>Why Should I Invest in Professional Video Production?</h3>
<p>Investing in professional video production offers several benefits. First, it ensures high-quality output that can significantly enhance your brand's image. Professional producers have access to better equipment and software, which results in superior visuals and sound quality. Additionally, they bring creativity and expertise to the project, helping to convey your message in a compelling way.</p>

<figure id="figure-hpjbbzajzmbp5gy0v"><img id="hpjbbzajzmbp5gy0v" src="https://media.gettyimages.com/id/2161589097/photo/successful-female-director-leads-a-professional-crew-filming-a-sci-fi-movie-with-advanced-cgi.jpg?b=1&s=2048x2048&w=0&k=20&c=bnSxRYTAtfVEoTnvsYiMr_e9PvDSFaY7a-BOomgLSBw=" alt="video crew" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Moreover, a well-produced video can increase engagement and conversion rates. According to recent studies, consumers are more likely to engage with and remember information presented in video format compared to text alone. Thus, investing in video production can provide a strong return on investment.</p>

<h3>How Much Do Video Production Services Cost?</h3>
<p>The cost of video production services can vary widely based on several factors, including the scope of the project, the length of the video, and the level of expertise required. Basic videos may cost a few hundred dollars, while more complex projects can run into thousands.</p>

<p>It's important to discuss your budget with potential service providers to find a solution that meets both your financial constraints and quality expectations. Many companies offer customized packages that can be tailored to specific needs and budgets.</p>

<figure id="figure-jln42drzrfmbp5gy0v"><img id="jln42drzrfmbp5gy0v" src="https://media.gettyimages.com/id/2143495911/photo/basketball-championship-color-grading-software-ui-super-cool-stylish-editing-in-ai.jpg?b=1&s=2048x2048&w=0&k=20&c=PwKo4fGH5iQ6alG1SWWlmy8ThC370Y6WdWdVjyJwoIo=" alt="editing software" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>What Should I Look for in a Video Production Company?</h3>
<p>When selecting a video production company, consider their portfolio and experience in your industry. A company with a strong track record will likely have numerous examples of past work that demonstrate their capability. Additionally, check client testimonials and reviews to gauge their reputation and customer satisfaction levels.</p>

<p>Communication is another critical factor. The company should be able to understand your vision and communicate effectively throughout the project. This ensures that the final product aligns with your objectives and expectations.</p>

<h3>How Long Does It Take to Produce a Video?</h3>
<p>The timeline for producing a video can vary significantly based on the project's complexity. A simple video might take just a few days from inception to completion, while more intricate projects could take several weeks or even months.</p>

<p>Factors such as script development, shooting schedules, and post-production editing can all influence the timeline. It's essential to discuss your deadlines with the production team early on to ensure they can accommodate your schedule.</p>

<h2>Conclusion</h2>
<p>Video production services offer invaluable benefits for businesses looking to create impactful visual content. By understanding what these services entail and what to look for in a provider, you can make informed decisions that enhance your marketing strategy. Whether you're crafting a corporate video or a promotional clip, professional production can elevate your brand's message and connect more effectively with your audience.</p>

Frequently Asked Questions About Video Production Services

<h2>Introduction to Video Production</h2>
<p>The world of video production is vast and dynamic, offering a blend of creativity and technical expertise. Whether you're a budding filmmaker or a business looking to leverage video content for marketing, understanding the video production process is crucial. From brainstorming concepts to editing the final cut, each stage plays a vital role in bringing stories to life on screen.</p>

<figure id="figure-othvozyo86mbcahyp8"><img id="othvozyo86mbcahyp8" src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&s=2048x2048&w=0&k=20&c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" alt="video production" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Pre-Production: Laying the Groundwork</h2>
<h3>Concept Development</h3>
<p>The journey begins with concept development, where ideas are brainstormed and refined into a cohesive narrative. This phase involves identifying the video's purpose, target audience, and key message. It's essential to have a clear vision to guide the project forward.</p>

<h3>Scriptwriting</h3>
<p>Once the concept is solidified, scriptwriting commences. A well-crafted script serves as the backbone of any successful video. It outlines dialogue, scenes, and actions, ensuring that everyone involved understands the story and its flow. A compelling script can make all the difference in engaging the audience.</p>

<h3>Storyboarding and Planning</h3>
<p>Storyboarding is the next step, where visual representations of each scene are sketched out. This helps in visualizing the narrative and planning camera angles, lighting, and other technical details. Additionally, this phase includes scheduling shoots, securing locations, and assembling a crew.</p>

<figure id="figure-y1np4qkbcmbcahyp8"><img id="y1np4qkbcmbcahyp8" src="https://media.gettyimages.com/id/1396327301/photo/storyboards-with-cartoon-sketches-at-workplace-flat-lay-pre-production-process.jpg?b=1&s=2048x2048&w=0&k=20&c=HrThOalpiS0kg1hqWsmRlIjbc0V5qFrp3PPDnBjy1HU=" alt="storyboarding" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Production: Bringing Ideas to Life</h2>
<h3>Shooting</h3>
<p>During production, all the planning comes to fruition as the actual shooting takes place. This is where directors, camera operators, actors, and other crew members collaborate to capture the footage. Ensuring high-quality shots and sound is crucial at this stage.</p>

<h3>Lighting and Sound</h3>
<p>Lighting and sound are critical elements that can significantly impact the video’s quality. Proper lighting sets the mood and enhances visual appeal, while clear audio ensures that dialogue and sound effects are crisp and understandable. Both require meticulous attention to detail.</p>

<figure id="figure-vt5x39fqcdmbcahyp8"><img id="vt5x39fqcdmbcahyp8" src="https://media.gettyimages.com/id/1427212392/photo/production-team-shooting-some-video-movie-for-tv-commercial-with-studio-equipment-set.jpg?b=1&s=2048x2048&w=0&k=20&c=dOoJhBN1ze5EWFXl9mmawPIE1zoYxxcJsID2ZJk9Yhc=" alt="filming set" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Post-Production: Crafting the Final Product</h2>
<h3>Editing</h3>
<p>Post-production is where raw footage is transformed into a polished product through editing. Editors piece together the best takes, add transitions, and incorporate visual effects if needed. This stage demands creativity and technical skill to maintain narrative coherence and pacing.</p>

<h3>Sound Design and Music</h3>
<p>Sound design involves mixing dialogue, sound effects, and music to create an immersive audio experience. The right soundtrack can evoke emotions and enhance storytelling, making it an indispensable component of post-production.</p>

<h3>Review and Finalization</h3>
<p>Before releasing the video, it undergoes several rounds of review to ensure quality and alignment with the initial vision. Feedback from stakeholders is crucial in making necessary adjustments. Once approved, the video is finalized and ready for distribution.</p>

<figure id="figure-k4lzjdfp3tmbcahyp8"><img id="k4lzjdfp3tmbcahyp8" src="https://media.gettyimages.com/id/2182796490/photo/work-in-the-program-for-video-editing-on-personal-computer-or-laptop-close-up-navigation-in-a.jpg?b=1&s=2048x2048&w=0&k=20&c=LJRnC-EZSpi2LeXjxhfU6-68uObKiOwk1O-YPj3lY-E=" alt="video editing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion</h2>
<p>The video production process is a meticulous journey from concept to screen. Each phase requires careful planning, collaboration, and creativity. By understanding this process, you can better appreciate the art of filmmaking and create impactful videos that resonate with your audience.</p>

From Concept to Screen: Understanding the Video Production Process

Interface of editing software program app for video audio editing, creating clips, social media posts, 3d

<h2>Introduction to Current Trends</h2>
<p>Graphic design is a field that is constantly evolving, with trends coming and going faster than ever. As technology advances, designers have more tools at their disposal, allowing them to push creative boundaries. Keeping up with what's hot and what's not can be challenging, but it's essential for staying relevant and creating compelling visuals.</p>

<figure id="figure-ex7qyl30tqmbxq3sel"><img id="ex7qyl30tqmbxq3sel" src="https://media.gettyimages.com/id/1406026883/photo/contemporary-art-collage-human-hand-holding-megaphones-and-spreading-fake-news-concept-of.jpg?b=1&s=2048x2048&w=0&k=20&c=Bdy3Ek9jIIo53ChIkFRNrMj1JjRuYbQR3fo-zPFfXHY=" alt="graphic design trends" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>What's Hot: Minimalism and Simplicity</h3>
<p>Minimalism continues to reign supreme in the graphic design world. This trend focuses on simplicity and clarity, allowing the message to shine without unnecessary distractions. Designers are stripping back elements to their core essentials, using clean lines and ample white space to create a sense of sophistication and elegance.</p>
<p>With consumers being bombarded with information, minimalistic designs provide a refreshing break. Key characteristics of this trend include the use of monochromatic color schemes, simple typography, and straightforward layouts. This approach not only enhances readability but also helps in delivering a strong visual impact.</p>

<h3>The Rise of Bold Typography</h3>
<p>Typography has always played a crucial role in graphic design, but its importance has surged in recent years. Bold typography is making waves, with designers experimenting with oversized fonts and unique typefaces to grab attention. This trend is not just about size; it's about making a statement.</p>
<p>Using bold typography can transform ordinary text into an eye-catching focal point. Whether it’s on websites, posters, or social media graphics, designers are using type to express personality and convey messages emphatically. Pairing bold typography with minimalistic designs creates a modern and dynamic look.</p>

<figure id="figure-2uejv83nfqmbxq3sel"><img id="2uejv83nfqmbxq3sel" src="https://media.gettyimages.com/id/2210645045/photo/motivational-3d-text-we-can-do-hard-things.jpg?b=1&s=2048x2048&w=0&k=20&c=2RQhLYefDFVocG3mqeUWnBACMIpD8e_39irbHN-1inI=" alt="bold typography design" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>What's Not: Overly Complex Designs</h3>
<p>While complexity had its moment, it's now on the decline. Overly complicated designs can overwhelm viewers and dilute the core message. In today's fast-paced digital environment, clarity is crucial. Consumers prefer designs that are easy to digest and visually appealing without being cluttered.</p>
<p>Designers are moving away from intricate patterns and excessive ornamentation, opting instead for cleaner layouts that highlight essential elements. This shift allows for more effective communication and engagement with the audience.</p>

<h3>The Popularity of 3D Design</h3>
<p>3D design is gaining traction as technology becomes more accessible and tools more sophisticated. These designs create depth and realism, making visuals more immersive and engaging. Industries such as gaming, advertising, and virtual reality are particularly benefiting from this trend.</p>
<p>From product mockups to interactive experiences, 3D elements are adding a new dimension to graphic design. As software continues to evolve, expect to see even more innovative uses of 3D in various design projects.</p>

<figure id="figure-3m5faulcikmbxq3sel"><img id="3m5faulcikmbxq3sel" src="https://media.gettyimages.com/id/1325763688/photo/web-design-development-design-studio-creative-process-3d-render.jpg?b=1&s=2048x2048&w=0&k=20&c=OPrYe7M6YgpCfK-9P4tABoCPmIa2z724wV6gL9WWer4=" alt="3d graphic design" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Sustainable Design Practices</h3>
<p>Sustainability is becoming a critical consideration in graphic design. With a growing awareness of environmental issues, designers are focusing on eco-friendly practices. This includes using recycled materials for print projects, choosing sustainable ink options, and creating digital-first designs to minimize waste.</p>
<p>Incorporating sustainability into design not only benefits the environment but also enhances brand reputation. Consumers are increasingly supporting brands that demonstrate commitment to sustainable practices.</p>

<h2>Conclusion</h2>
<p>The world of graphic design is dynamic and ever-changing. Staying informed about current trends helps designers create work that resonates with audiences and stands out in a crowded market. Whether it's embracing minimalism or exploring the possibilities of 3D design, understanding what's hot—and what's not—ensures that your designs remain fresh and relevant.</p>

Graphic Design Trends: What’s Hot and What’s Not

<h2>the Importance of Choosing the Right Partner</h2><p>In today's visually-driven market, the right graphic design partner can significantly impact your business's success. Whether you're a startup looking to establish your brand or an established company aiming to refresh your image, selecting a design partner who understands your vision is crucial. A skilled graphic designer can translate your ideas into compelling visuals that resonate with your audience.</p><p>Graphic design is not just about aesthetics; it's about crafting a message that speaks to your target audience. An effective design partner will not only enhance your brand's visual appeal but also ensure that your message is clear and consistent across all platforms. An effective design should be something that can be identified as an image or as text.</p><figure id="figure-63yelnt107mbkv5dre"><img id="63yelnt107mbkv5dre" src="https://media.gettyimages.com/id/2169040453/photo/ux-ui-designers-discussing-and-brainstorming-on-wireframes-for-a-website-and-mobile-app.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=mDU9FToXKS1n3ZWmWW_WSrI7WKvpWF1OmLpYf_76Wes=" alt="graphic design collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2169040453/photo/ux-ui-designers-discussing-and-brainstorming-on-wireframes-for-a-website-and-mobile-app.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=mDU9FToXKS1n3ZWmWW_WSrI7WKvpWF1OmLpYf_76Wes=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Assessing Your Needs</h2><p>Before beginning your search for a graphic design partner, it's essential to assess your business needs. Consider what type of projects you need help with, such as logo creation, website design, or marketing materials. Understanding your specific requirements will help you find a partner whose skills align with your goals.</p><p>Think about the long-term relationship you want to build with your design partner. Are you looking for a one-time project or an ongoing collaboration? Clarifying your expectations upfront will facilitate a smoother working relationship.</p><p>Here's the funny thing. With the increasing use of artificial intelligence, an AI could address your needs without you realizing it. Also, based on how much you pay, artificial intelligence can determine your budget as well. A design that's free can come off great or you may need to pay for better work. A freelancer or design team is also using AI whether as a mockup or for the final design (shhh). One can even use AI to communicate the needs of both parties.</p><h3>Setting a Realistic Budget</h3><p>Budgeting is a critical factor in selecting a graphic design partner. It's important to set a realistic budget that matches the scope of work you require. With the use of AI, your budget is more concrete and basically the scope of what needs to be done. You can save a lot of time now with budgets and projects when it comes to negotiating.</p><figure id="figure-9ux24dv9pkhmbkv5dre"><img id="9ux24dv9pkhmbkv5dre" src="https://media.gettyimages.com/id/1286971516/photo/investment-business-report.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=decRlBZuU5EzQ5aiL1acLjsA8o6mSUHEYSVbTGiN0PI=" alt="budget planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/1286971516/photo/investment-business-report.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=decRlBZuU5EzQ5aiL1acLjsA8o6mSUHEYSVbTGiN0PI=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Researching Potential Partners</h2><p>Communication is key. Social media acts as an additional form of a portfolio for potential clients and partnerships. It's never been easier to actually research a company or freelancer to establish a partnership.</p><h2>Making the Final Decision</h2><p>Remember, choosing the right graphic design partner is not just about finding someone with technical skills; it's about finding a collaborator who shares your vision and can help your business grow. There are so many tools for creation and collaboration that now partnerships form through human interaction and respect. There shouldn't be any reason why someone goes through a project alone (besides budget if anything).</p><p>With the right partner by your side, you can create visual content that enhances your brand's presence and connects with your audience on a deeper level. Take the time to choose wisely, and you'll reap the benefits for years to come.</p>

Choosing the Right Graphic Design Partner

Professional radio station equipment and On Air sign

<h2>Intro</h2><p>In today's digital era, creating a strong online presence is crucial for any business. Our client, a small local bakery, faced significant challenges in attracting new customers and increasing their brand visibility. Despite having a loyal customer base, they struggled to expand their reach beyond their immediate locality.</p><p>Recognizing the potential of video marketing, they approached us to help enhance their online presence and engage a broader audience. This case study explores how our video production services were instrumental in transforming their business.</p><figure id="figure-2vfzz3d9j9mbgmcc9k"><img id="2vfzz3d9j9mbgmcc9k" src="https://media.gettyimages.com/id/2022261004/photo/dj-spend-night-time-for-work-at-night-club.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Nhv3ESfkQHR_d3flRk_oiPfghDzSC0_SgxdbDbj-J98=" alt="DJ spend night time for work at night club." title="DJ spend night time for work at night club." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2022261004/photo/dj-spend-night-time-for-work-at-night-club.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Nhv3ESfkQHR_d3flRk_oiPfghDzSC0_SgxdbDbj-J98=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Video as Marketing</h2><p>The first thing Accentrik Productions did was break down the structure of our client's radio show and convert it into a visual rundown. While independent radio is great, we were in the video era. Podcasts weren't invented yet so the ideato incoporate live video to the audio based show was revolutionary (it hadn't caught on yet). For a music show, even something done online, one had to look at shows on MTV for templates. Basically, turn <em>Underground Section</em> into a smaller, more intimate version of <em>TRL</em> or <em>Unplugged</em>. In this case, the show would feature sit-down interviews with live DJ sets for intros and outros and then a freestyle "performance" to close out. For musicians, optics play a large part in branding so just being seen performing and answering questions is an exponential improvement over just being heard on a radio.</p><h3>templates</h3><p>Using the show rundown, a stoyrboard was created that incoporated the sponsors, the hosts, the live presentation, promotion and post-production work. Every week ran the same and basically ran like this:</p><p><strong>Monday:</strong> Promote the channel and sponsor through social media.</p><p><strong style="font-family: inherit;" data-mce-style="font-family: inherit;">Tuesday:</strong><span style="font-family: inherit; font-weight: inherit;" data-mce-style="font-family: inherit; font-weight: inherit;"> Promote the upcoming show with evergreen content from the hosts along with the press kit of the guests.</span></p><p><strong>Wednesday:</strong> The show airs live on all available connected platforms. We also had a crew member live reporting during the show.</p><p><strong>Thursday:</strong> The live show moves into broadcast while post-production starts with the full show as a replay and for archiving purposes.</p><p><strong>Friday:</strong> Highlights and clips are created and posted for social media and distributed to all involved parties.</p><p><strong>Saturday:</strong> Post-production promotion to tie in with any advertised appearances of the guests and confirming the appearance of the next guest for next week.</p><p><strong>Sunday:</strong> Formatting the next show to accomodate woth the next guest and posting the next guest press kit exclusively before advertising them with Underground Section.</p><p>Thanks to this, and through collaboration, all parties had consistent content for growth.</p><figure id="figure-sdtnzxow4lmbgktma9" class=""><img id="sdtnzxow4lmbgktma9" src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" alt="video production" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Implementation and Execution</h2><p>The implementation phase involved a series of promotional videos that were strategically released on various platforms. Each video was designed to showcase different aspects of the bakery, from their signature pastries to behind-the-scenes glimpses of their baking process.</p><p>To maximize reach and engagement, we utilized multiple distribution channels including social media platforms, the bakery's website, and local community forums. These efforts ensured that the videos reached a wide and relevant audience.</p><h3>The Results: A Sweet Success</h3><p>The impact of our video production services was immediately noticeable. The bakery reported a substantial increase in foot traffic and online inquiries within weeks of launching the video campaign. More importantly, the videos helped build a stronger brand identity and fostered a deeper connection with existing customers.</p><figure id="figure-xgxfuosm6hmbgktma9"><img id="xgxfuosm6hmbgktma9" src="https://media.gettyimages.com/id/2030705676/photo/dancing-man-enjoy-practice-break-dance-or-freestyle-in-building-sprightly.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=o-26XuDXz8WWj91aePAKgoFG5073tXSMmmY_HcXXmq8=" alt="Dancing man enjoy practice break dance or freestyle in building. Sprightly." title="Dancing man enjoy practice break dance or freestyle in building. Sprightly." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2030705676/photo/dancing-man-enjoy-practice-break-dance-or-freestyle-in-building-sprightly.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=o-26XuDXz8WWj91aePAKgoFG5073tXSMmmY_HcXXmq8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br></p><h2>Conclusion</h2><p>Accentrik productions built the social media prescense of Underground Section and was able to connect with other shows and record labels to work with them. Our highest viewed segment comes in at over 100,000 views and we've worked with Red Bull as well. This just shows that audio and video go hand-in hand so never try to exclude one from the other.</p>

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