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Graphic designer drawing sketches logo design.

<h2>Understanding the Basics</h2>
<p>When it comes to project management for creative teams, organizations often face the decision of whether to keep these operations in-house or outsource them. Both strategies come with their own set of advantages and challenges, making it crucial for businesses to weigh their options carefully. Here, we’ll explore the key differences and help you determine which approach may align best with your team's needs.</p>

<figure id="figure-2442wkqb2pmbtfsg31"><img id="2442wkqb2pmbtfsg31" src="https://media.gettyimages.com/id/2192455883/photo/professional-woman-presenting-to-group-in-modern-office-setting-showcasing-teamwork-and.jpg?b=1&s=2048x2048&w=0&k=20&c=ens3BqmIW6rKuwnD6vBor17D_1WAz4La4R7P7rpGXNU=" alt="project management team" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Benefits of In-House Project Management</h2>
<p>One of the primary benefits of in-house project management is the deep understanding of the company's culture, goals, and internal processes. This intrinsic knowledge allows for a more tailored approach to managing projects, as team members are already familiar with the organization's ethos and workflow.</p>
<p>Additionally, in-house project managers have direct access to all team members and resources, enabling quick communication and agile decision-making. This accessibility can significantly enhance the efficiency and effectiveness of project execution.</p>

<h3>Challenges of In-House Project Management</h3>
<p>However, maintaining an in-house team can also present challenges. It often requires a substantial investment in hiring, training, and retaining skilled project managers, which can strain budgets. Moreover, the complexity of creative projects can sometimes overwhelm smaller teams, leading to burnout or delays.</p>

<figure id="figure-13o979irtgmbtfsg31"><img id="13o979irtgmbtfsg31" src="https://media.gettyimages.com/id/1922116393/photo/dynamic-collaboration-diverse-professionals-in-a-productive-business-meeting.jpg?b=1&s=2048x2048&w=0&k=20&c=hu51Zlcygw1sTCneQFOmoacKAsaAPdwpWuU0vupqQGo=" alt="creative team meeting" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Advantages of Outsourced Project Management</h2>
<p>Outsourcing project management can provide access to specialized expertise and resources that may not be available internally. External project managers often bring a fresh perspective and innovative strategies that can drive creativity and enhance project outcomes.</p>
<p>Outsourcing can also be more cost-effective in certain situations. By hiring external experts on a project-by-project basis, companies can reduce overhead costs associated with permanent staff, allowing for greater financial flexibility.</p>

<h3>Potential Downsides of Outsourcing</h3>
<p>Despite its benefits, outsourcing also has potential drawbacks. One significant challenge is the potential disconnect between external managers and your internal team. Misalignment in communication or expectations can lead to misunderstandings and impact project success.</p>
<p>Furthermore, outsourcing requires careful selection of partners to ensure they align with your company’s goals and values. A mismatch could result in a lack of cohesion and diminished quality of work.</p>

<figure id="figure-jxxfp6fkvembtfsg31"><img id="jxxfp6fkvembtfsg31" src="https://media.gettyimages.com/id/1342605832/photo/business-network-concept-human-resources-group-of-businesspeople-management-strategy.jpg?b=1&s=2048x2048&w=0&k=20&c=ZRbUAgEnloO0ITnnvB2g2ZdB2c3HuUHh3VlV-FR0rDQ=" alt="outsourced team working" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Making the Right Choice</h2>
<p>Deciding between in-house and outsourced project management involves evaluating your organization's specific needs and capabilities. Consider factors such as budget constraints, the scale and frequency of projects, and the need for specialized skills. </p>
<p>Many organizations find that a hybrid approach, combining both in-house and outsourced elements, offers the best of both worlds. This strategy allows for flexibility and access to external expertise while maintaining internal control over core functions.</p>

<h3>Conclusion</h3>
<p>The decision between in-house and outsourced project management for creative teams doesn’t have a one-size-fits-all answer. By carefully assessing your organization’s unique requirements, you can choose a strategy that optimizes productivity, enhances creativity, and ultimately drives success.</p>

Comparing In-House vs. Outsourced Project Management for Creative Teams

<h2>Intro to Project Management Tools</h2><p>Creative projects need to be managed just as much as tech or industrial projects do; sometimes even more. Due to this, project management tools can often seem difficult to pick up or master. Thankfully there are plenty of low barrier tools that can be used and are often free to acquire. After all, video production is quite expensive already. Why make it worse? Here are the tools Accentrik Productions uses for project management.</p><figure id="figure-hmdn9jf29bmcj5pg5h"><img id="hmdn9jf29bmcj5pg5h" src="https://media.gettyimages.com/id/2158398361/photo/task-process-fast-change-concept-agile-project-management-software-integration-development.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KB_UeaQ3MDBRq8eio2aBkFv8Zr9fqz_Xa2pndoR3oFE=" alt="project management tools" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2158398361/photo/task-process-fast-change-concept-agile-project-management-software-integration-development.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KB_UeaQ3MDBRq8eio2aBkFv8Zr9fqz_Xa2pndoR3oFE=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Google: It's everywhere</h2><p>You already use Gmail so why not utilize the other apps that come in the Google Suite. Docs is for writing scripts and rundowns, Sheets acts as an Excel copy and Drive stores everything. You can even use Slides for storyboards or chracter development. The best part is that storage is shared among all apps so if you're paying for increased email storage, that storage capacity is applied to all the other apps. A little known fact is that items "Shared" with you on Google don't add to your storage capacity either. I often spread content between my personal and professional accounts to add even more storage capacity. Plus, many other apps or websites use Google accounts to log into them, so your email address is all you need.</p><p><br data-mce-bogus="1"></p><figure id="figure-0qrguznermcj5pg5h" class=""><img id="0qrguznermcj5pg5h" src="https://media.gettyimages.com/id/1343323731/photo/business-team-diversity-solution.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KnYlxlX69yeaPM-vnFcK9wBNVgcGNpA77wpBr25Rnis=" alt="creative team collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/1343323731/photo/business-team-diversity-solution.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=KnYlxlX69yeaPM-vnFcK9wBNVgcGNpA77wpBr25Rnis=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Notion: Visualize Your Workflow</h2><p>People often debate Trello versus Notion. Notion works better on the free system than Trello and is more visually oriented so it often works better as a management tool. The best part is that AI systems can generate content specifically for Notion templates. Gemini and ChatGPT have specifically mentioned Notion as a management tool. If AI is reccommending a management software, then it would know best right. Notion does act like its own suite, so one log in allows multiple members to see changes and make updates. Notion can also be integrated into Gmail as well so you will always be notified when something happens.&nbsp;</p><figure id="figure-fa2iv269itmcj5pg5h" class=""><img id="fa2iv269itmcj5pg5h" src="https://media.gettyimages.com/id/2200128716/photo/ai-powers-big-data-analysis-and-automation-workflows-showcasing-neural-networks-and-data.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=jHsLIgpAOxKQ6mBlb4rEoGxZsBaFQqL7HyBg0lAk8J8=" alt="workflow visualization" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2200128716/photo/ai-powers-big-data-analysis-and-automation-workflows-showcasing-neural-networks-and-data.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=jHsLIgpAOxKQ6mBlb4rEoGxZsBaFQqL7HyBg0lAk8J8=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>adobe: you're already using it</h2><p>Adobe may be a creative suite but it also acts as a portfolio in itself. Plus, everytime you make an Illustrator/InDesign/Photoshop file, you have the ability to create is as a PDF. PDF's open through Adobe! Behance is also a portfolio for static images and when editing, Audition can be integrated into Premiere and After Effects can integrated into Premiere both ways. This is a Google situation as if you're already paying for Adobe products, you might as well use every advantage it gives you. In a somewhat counterpoint, Adobe accounts are single user only, so if you desire some boundaries and privacy then Adobe can provide that for you. </p><h2>Conclusion: Choosing the Right Tool</h2><p>You're free to use whichever service you want, but you can use one or many. The key to successful management is communication. If you don't share events or updates properly or don't talk effectively, then it doesn't matter what you use. You will still be subject to the personalities and behaviors of your client and crew. Selecting the right project management tool depends on your team’s specific needs and workflow preferences. You may need to use multiple tools exclusively for one person or for everyone. One of the things you should consider though, is using AI. Whether it is for creative or logistical purposes, it would be best to use it to save a significant amount of time.</p><figure id="figure-zbl5e4z5r4mcj5pg5h"><img id="zbl5e4z5r4mcj5pg5h" src="https://media.gettyimages.com/id/2162383464/photo/top-view-of-a-a-heart-shape-of-people-showing-unity-and-teamwork.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Le_PTcvir-ParALpAqBjJnnbqaySp1zzgFdwCLH2aH4=" alt="team success" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2162383464/photo/top-view-of-a-a-heart-shape-of-people-showing-unity-and-teamwork.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Le_PTcvir-ParALpAqBjJnnbqaySp1zzgFdwCLH2aH4=" data-mce-style="aspect-ratio: 16/9;"></figure>

Project Management Tools for Creatives

<h2>Understanding Video Production Services</h2>
<p>Video production services have become increasingly essential for businesses looking to enhance their content marketing strategies. From corporate videos to promotional clips, these services offer a wide array of options to cater to different needs. But if you're new to the world of video production, you might have some questions. In this post, we’ll address some of the most frequently asked questions about video production services.</p>

<figure id="figure-zddpsw5gsbmbp5gy0v"><img id="zddpsw5gsbmbp5gy0v" src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&s=2048x2048&w=0&k=20&c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" alt="video production" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>What Are Video Production Services?</h3>
<p>Video production services encompass everything involved in creating a video, from the initial concept to the final cut. This includes scripting, filming, editing, and sometimes distributing the content. These services are often provided by specialized companies or freelance professionals who have expertise in crafting engaging visual content.</p>

<p>Many businesses choose video production services to create high-quality videos that can be used for marketing, training, or internal communication purposes. A professional touch ensures that the final product is polished and effective in delivering the intended message.</p>

<h3>Why Should I Invest in Professional Video Production?</h3>
<p>Investing in professional video production offers several benefits. First, it ensures high-quality output that can significantly enhance your brand's image. Professional producers have access to better equipment and software, which results in superior visuals and sound quality. Additionally, they bring creativity and expertise to the project, helping to convey your message in a compelling way.</p>

<figure id="figure-hpjbbzajzmbp5gy0v"><img id="hpjbbzajzmbp5gy0v" src="https://media.gettyimages.com/id/2161589097/photo/successful-female-director-leads-a-professional-crew-filming-a-sci-fi-movie-with-advanced-cgi.jpg?b=1&s=2048x2048&w=0&k=20&c=bnSxRYTAtfVEoTnvsYiMr_e9PvDSFaY7a-BOomgLSBw=" alt="video crew" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Moreover, a well-produced video can increase engagement and conversion rates. According to recent studies, consumers are more likely to engage with and remember information presented in video format compared to text alone. Thus, investing in video production can provide a strong return on investment.</p>

<h3>How Much Do Video Production Services Cost?</h3>
<p>The cost of video production services can vary widely based on several factors, including the scope of the project, the length of the video, and the level of expertise required. Basic videos may cost a few hundred dollars, while more complex projects can run into thousands.</p>

<p>It's important to discuss your budget with potential service providers to find a solution that meets both your financial constraints and quality expectations. Many companies offer customized packages that can be tailored to specific needs and budgets.</p>

<figure id="figure-jln42drzrfmbp5gy0v"><img id="jln42drzrfmbp5gy0v" src="https://media.gettyimages.com/id/2143495911/photo/basketball-championship-color-grading-software-ui-super-cool-stylish-editing-in-ai.jpg?b=1&s=2048x2048&w=0&k=20&c=PwKo4fGH5iQ6alG1SWWlmy8ThC370Y6WdWdVjyJwoIo=" alt="editing software" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>What Should I Look for in a Video Production Company?</h3>
<p>When selecting a video production company, consider their portfolio and experience in your industry. A company with a strong track record will likely have numerous examples of past work that demonstrate their capability. Additionally, check client testimonials and reviews to gauge their reputation and customer satisfaction levels.</p>

<p>Communication is another critical factor. The company should be able to understand your vision and communicate effectively throughout the project. This ensures that the final product aligns with your objectives and expectations.</p>

<h3>How Long Does It Take to Produce a Video?</h3>
<p>The timeline for producing a video can vary significantly based on the project's complexity. A simple video might take just a few days from inception to completion, while more intricate projects could take several weeks or even months.</p>

<p>Factors such as script development, shooting schedules, and post-production editing can all influence the timeline. It's essential to discuss your deadlines with the production team early on to ensure they can accommodate your schedule.</p>

<h2>Conclusion</h2>
<p>Video production services offer invaluable benefits for businesses looking to create impactful visual content. By understanding what these services entail and what to look for in a provider, you can make informed decisions that enhance your marketing strategy. Whether you're crafting a corporate video or a promotional clip, professional production can elevate your brand's message and connect more effectively with your audience.</p>

Frequently Asked Questions About Video Production Services

<h2>Introduction to Video Production</h2>
<p>The world of video production is vast and dynamic, offering a blend of creativity and technical expertise. Whether you're a budding filmmaker or a business looking to leverage video content for marketing, understanding the video production process is crucial. From brainstorming concepts to editing the final cut, each stage plays a vital role in bringing stories to life on screen.</p>

<figure id="figure-othvozyo86mbcahyp8"><img id="othvozyo86mbcahyp8" src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&s=2048x2048&w=0&k=20&c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" alt="video production" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Pre-Production: Laying the Groundwork</h2>
<h3>Concept Development</h3>
<p>The journey begins with concept development, where ideas are brainstormed and refined into a cohesive narrative. This phase involves identifying the video's purpose, target audience, and key message. It's essential to have a clear vision to guide the project forward.</p>

<h3>Scriptwriting</h3>
<p>Once the concept is solidified, scriptwriting commences. A well-crafted script serves as the backbone of any successful video. It outlines dialogue, scenes, and actions, ensuring that everyone involved understands the story and its flow. A compelling script can make all the difference in engaging the audience.</p>

<h3>Storyboarding and Planning</h3>
<p>Storyboarding is the next step, where visual representations of each scene are sketched out. This helps in visualizing the narrative and planning camera angles, lighting, and other technical details. Additionally, this phase includes scheduling shoots, securing locations, and assembling a crew.</p>

<figure id="figure-y1np4qkbcmbcahyp8"><img id="y1np4qkbcmbcahyp8" src="https://media.gettyimages.com/id/1396327301/photo/storyboards-with-cartoon-sketches-at-workplace-flat-lay-pre-production-process.jpg?b=1&s=2048x2048&w=0&k=20&c=HrThOalpiS0kg1hqWsmRlIjbc0V5qFrp3PPDnBjy1HU=" alt="storyboarding" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Production: Bringing Ideas to Life</h2>
<h3>Shooting</h3>
<p>During production, all the planning comes to fruition as the actual shooting takes place. This is where directors, camera operators, actors, and other crew members collaborate to capture the footage. Ensuring high-quality shots and sound is crucial at this stage.</p>

<h3>Lighting and Sound</h3>
<p>Lighting and sound are critical elements that can significantly impact the video’s quality. Proper lighting sets the mood and enhances visual appeal, while clear audio ensures that dialogue and sound effects are crisp and understandable. Both require meticulous attention to detail.</p>

<figure id="figure-vt5x39fqcdmbcahyp8"><img id="vt5x39fqcdmbcahyp8" src="https://media.gettyimages.com/id/1427212392/photo/production-team-shooting-some-video-movie-for-tv-commercial-with-studio-equipment-set.jpg?b=1&s=2048x2048&w=0&k=20&c=dOoJhBN1ze5EWFXl9mmawPIE1zoYxxcJsID2ZJk9Yhc=" alt="filming set" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Post-Production: Crafting the Final Product</h2>
<h3>Editing</h3>
<p>Post-production is where raw footage is transformed into a polished product through editing. Editors piece together the best takes, add transitions, and incorporate visual effects if needed. This stage demands creativity and technical skill to maintain narrative coherence and pacing.</p>

<h3>Sound Design and Music</h3>
<p>Sound design involves mixing dialogue, sound effects, and music to create an immersive audio experience. The right soundtrack can evoke emotions and enhance storytelling, making it an indispensable component of post-production.</p>

<h3>Review and Finalization</h3>
<p>Before releasing the video, it undergoes several rounds of review to ensure quality and alignment with the initial vision. Feedback from stakeholders is crucial in making necessary adjustments. Once approved, the video is finalized and ready for distribution.</p>

<figure id="figure-k4lzjdfp3tmbcahyp8"><img id="k4lzjdfp3tmbcahyp8" src="https://media.gettyimages.com/id/2182796490/photo/work-in-the-program-for-video-editing-on-personal-computer-or-laptop-close-up-navigation-in-a.jpg?b=1&s=2048x2048&w=0&k=20&c=LJRnC-EZSpi2LeXjxhfU6-68uObKiOwk1O-YPj3lY-E=" alt="video editing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion</h2>
<p>The video production process is a meticulous journey from concept to screen. Each phase requires careful planning, collaboration, and creativity. By understanding this process, you can better appreciate the art of filmmaking and create impactful videos that resonate with your audience.</p>

From Concept to Screen: Understanding the Video Production Process

<h2>the Importance of Choosing the Right Partner</h2><p>In today's visually-driven market, the right graphic design partner can significantly impact your business's success. Whether you're a startup looking to establish your brand or an established company aiming to refresh your image, selecting a design partner who understands your vision is crucial. A skilled graphic designer can translate your ideas into compelling visuals that resonate with your audience.</p><p>Graphic design is not just about aesthetics; it's about crafting a message that speaks to your target audience. An effective design partner will not only enhance your brand's visual appeal but also ensure that your message is clear and consistent across all platforms. An effective design should be something that can be identified as an image or as text.</p><figure id="figure-63yelnt107mbkv5dre"><img id="63yelnt107mbkv5dre" src="https://media.gettyimages.com/id/2169040453/photo/ux-ui-designers-discussing-and-brainstorming-on-wireframes-for-a-website-and-mobile-app.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=mDU9FToXKS1n3ZWmWW_WSrI7WKvpWF1OmLpYf_76Wes=" alt="graphic design collaboration" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2169040453/photo/ux-ui-designers-discussing-and-brainstorming-on-wireframes-for-a-website-and-mobile-app.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=mDU9FToXKS1n3ZWmWW_WSrI7WKvpWF1OmLpYf_76Wes=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Assessing Your Needs</h2><p>Before beginning your search for a graphic design partner, it's essential to assess your business needs. Consider what type of projects you need help with, such as logo creation, website design, or marketing materials. Understanding your specific requirements will help you find a partner whose skills align with your goals.</p><p>Think about the long-term relationship you want to build with your design partner. Are you looking for a one-time project or an ongoing collaboration? Clarifying your expectations upfront will facilitate a smoother working relationship.</p><p>Here's the funny thing. With the increasing use of artificial intelligence, an AI could address your needs without you realizing it. Also, based on how much you pay, artificial intelligence can determine your budget as well. A design that's free can come off great or you may need to pay for better work. A freelancer or design team is also using AI whether as a mockup or for the final design (shhh). One can even use AI to communicate the needs of both parties.</p><h3>Setting a Realistic Budget</h3><p>Budgeting is a critical factor in selecting a graphic design partner. It's important to set a realistic budget that matches the scope of work you require. With the use of AI, your budget is more concrete and basically the scope of what needs to be done. You can save a lot of time now with budgets and projects when it comes to negotiating.</p><figure id="figure-9ux24dv9pkhmbkv5dre"><img id="9ux24dv9pkhmbkv5dre" src="https://media.gettyimages.com/id/1286971516/photo/investment-business-report.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=decRlBZuU5EzQ5aiL1acLjsA8o6mSUHEYSVbTGiN0PI=" alt="budget planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/1286971516/photo/investment-business-report.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=decRlBZuU5EzQ5aiL1acLjsA8o6mSUHEYSVbTGiN0PI=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Researching Potential Partners</h2><p>Communication is key. Social media acts as an additional form of a portfolio for potential clients and partnerships. It's never been easier to actually research a company or freelancer to establish a partnership.</p><h2>Making the Final Decision</h2><p>Remember, choosing the right graphic design partner is not just about finding someone with technical skills; it's about finding a collaborator who shares your vision and can help your business grow. There are so many tools for creation and collaboration that now partnerships form through human interaction and respect. There shouldn't be any reason why someone goes through a project alone (besides budget if anything).</p><p>With the right partner by your side, you can create visual content that enhances your brand's presence and connects with your audience on a deeper level. Take the time to choose wisely, and you'll reap the benefits for years to come.</p>

Choosing the Right Graphic Design Partner

Professional radio station equipment and On Air sign

<h2>Intro</h2><p>In today's digital era, creating a strong online presence is crucial for any business. Our client, a small local bakery, faced significant challenges in attracting new customers and increasing their brand visibility. Despite having a loyal customer base, they struggled to expand their reach beyond their immediate locality.</p><p>Recognizing the potential of video marketing, they approached us to help enhance their online presence and engage a broader audience. This case study explores how our video production services were instrumental in transforming their business.</p><figure id="figure-2vfzz3d9j9mbgmcc9k"><img id="2vfzz3d9j9mbgmcc9k" src="https://media.gettyimages.com/id/2022261004/photo/dj-spend-night-time-for-work-at-night-club.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Nhv3ESfkQHR_d3flRk_oiPfghDzSC0_SgxdbDbj-J98=" alt="DJ spend night time for work at night club." title="DJ spend night time for work at night club." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2022261004/photo/dj-spend-night-time-for-work-at-night-club.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=Nhv3ESfkQHR_d3flRk_oiPfghDzSC0_SgxdbDbj-J98=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h2>Video as Marketing</h2><p>The first thing Accentrik Productions did was break down the structure of our client's radio show and convert it into a visual rundown. While independent radio is great, we were in the video era. Podcasts weren't invented yet so the ideato incoporate live video to the audio based show was revolutionary (it hadn't caught on yet). For a music show, even something done online, one had to look at shows on MTV for templates. Basically, turn <em>Underground Section</em> into a smaller, more intimate version of <em>TRL</em> or <em>Unplugged</em>. In this case, the show would feature sit-down interviews with live DJ sets for intros and outros and then a freestyle "performance" to close out. For musicians, optics play a large part in branding so just being seen performing and answering questions is an exponential improvement over just being heard on a radio.</p><h3>templates</h3><p>Using the show rundown, a stoyrboard was created that incoporated the sponsors, the hosts, the live presentation, promotion and post-production work. Every week ran the same and basically ran like this:</p><p><strong>Monday:</strong> Promote the channel and sponsor through social media.</p><p><strong style="font-family: inherit;" data-mce-style="font-family: inherit;">Tuesday:</strong><span style="font-family: inherit; font-weight: inherit;" data-mce-style="font-family: inherit; font-weight: inherit;"> Promote the upcoming show with evergreen content from the hosts along with the press kit of the guests.</span></p><p><strong>Wednesday:</strong> The show airs live on all available connected platforms. We also had a crew member live reporting during the show.</p><p><strong>Thursday:</strong> The live show moves into broadcast while post-production starts with the full show as a replay and for archiving purposes.</p><p><strong>Friday:</strong> Highlights and clips are created and posted for social media and distributed to all involved parties.</p><p><strong>Saturday:</strong> Post-production promotion to tie in with any advertised appearances of the guests and confirming the appearance of the next guest for next week.</p><p><strong>Sunday:</strong> Formatting the next show to accomodate woth the next guest and posting the next guest press kit exclusively before advertising them with Underground Section.</p><p>Thanks to this, and through collaboration, all parties had consistent content for growth.</p><figure id="figure-sdtnzxow4lmbgktma9" class=""><img id="sdtnzxow4lmbgktma9" src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" alt="video production" class="object-cover bg-gray-100" style="aspect-ratio: 16/9;" data-mce-src="https://media.gettyimages.com/id/2173562661/photo/silhouette-of-film-crews-and-video-camera-on-special-dolly-crane-with-film-lights-equipment.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=rjU3opShsl_-cHHqjRDBpFc1tcqoYph94N8J-FGY_yc=" data-mce-style="aspect-ratio: 16/9;"></figure><h2>Implementation and Execution</h2><p>The implementation phase involved a series of promotional videos that were strategically released on various platforms. Each video was designed to showcase different aspects of the bakery, from their signature pastries to behind-the-scenes glimpses of their baking process.</p><p>To maximize reach and engagement, we utilized multiple distribution channels including social media platforms, the bakery's website, and local community forums. These efforts ensured that the videos reached a wide and relevant audience.</p><h3>The Results: A Sweet Success</h3><p>The impact of our video production services was immediately noticeable. The bakery reported a substantial increase in foot traffic and online inquiries within weeks of launching the video campaign. More importantly, the videos helped build a stronger brand identity and fostered a deeper connection with existing customers.</p><figure id="figure-xgxfuosm6hmbgktma9"><img id="xgxfuosm6hmbgktma9" src="https://media.gettyimages.com/id/2030705676/photo/dancing-man-enjoy-practice-break-dance-or-freestyle-in-building-sprightly.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=o-26XuDXz8WWj91aePAKgoFG5073tXSMmmY_HcXXmq8=" alt="Dancing man enjoy practice break dance or freestyle in building. Sprightly." title="Dancing man enjoy practice break dance or freestyle in building. Sprightly." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="null" data-positiony="null" data-fullwidth="false" data-mce-src="https://media.gettyimages.com/id/2030705676/photo/dancing-man-enjoy-practice-break-dance-or-freestyle-in-building-sprightly.jpg?b=1&amp;s=2048x2048&amp;w=0&amp;k=20&amp;c=o-26XuDXz8WWj91aePAKgoFG5073tXSMmmY_HcXXmq8=" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p><br></p><h2>Conclusion</h2><p>Accentrik productions built the social media prescense of Underground Section and was able to connect with other shows and record labels to work with them. Our highest viewed segment comes in at over 100,000 views and we've worked with Red Bull as well. This just shows that audio and video go hand-in hand so never try to exclude one from the other.</p>

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